In millimeter wave (mmWave) communication, analog and hybrid beamforming systems are proposed to reduce the number of RF chains when a large antenna array is utilized to achieve a high beamforming gain. In this paper, a new transmission scheme is first proposed by leveraging the hardware architecture of analog and hybrid beamforming to improve the spectral efficiency. The new scheme is called spatial scattering modulation (SSM), since it exploits the spatial scattering dimension to modulate information bits. And then, an adaptive transmission strategy (ATS) which chooses the best transmission scheme under instantaneous channel state information, is proposed to improve the performance. Link-level simulation results demonstrate the superiority of the proposed ATS in all the simulated signal-to-noise (SNR) values.